ThreeNine

Building a scalable future for a fast-growing grooming brand

We helped Yousef Afandi unlock its next stage of growth by designing a clear, franchise-ready strategy built to scale across MENA—without losing the brand’s authenticity.

Designing the blueprint for  scalable expansion

Yousef Afandi had built a strong brand with a loyal customer base, known for its commitment to quality and experience. However, the company’s growth was largely organic, lacking the strategic structure required to scale with intention. Without a defined model for expansion, the brand risked diluting its identity or losing momentum as it explored new markets.

Recognizing the opportunity to grow regionally while staying true to its roots, we partnered with the leadership team to develop a focused growth strategy. This included shaping a long-term vision, designing a scalable franchise model, and building the operational backbone needed to support consistent delivery across locations. The result was a clear path to expansion—one that balanced brand integrity with business ambition.

Lifestyle

Industry

Riyadh, Saudi Arabia

Headquarter

MENA Region

Launch Markets

- Measured Impact

From Local Favorite to Regional Force with Measurable Growth That Speaks for Itself

Following the strategic transformation, Yousef Afandi saw a marked increase in revenue, expanded its branch network, and successfully entered new markets across the MENA region—proving the scalability of its franchise model.

Revenue Growth

New Branches

Countries & Counting

- PROVILEM DISCOVERY

Identifying learning gaps for micro-learning implementation

The initial challenge was identifying the specific learning gaps within businesses and government organizations that could be addressed through micro-learning. Wamdat recognized the need for a flexible, efficient way to up-skill employees, a need exacerbated by rapidly changing industry demands and technological advancements. The traditional, lengthy training programs were no longer viable for fast-paced environments.

Revenue Growth

New Branches

Countries & Counting

During our scoping phase, we embarked on a comprehensive market analysis and conducted extensive interviews with various stakeholders. This was done with the aim of pinpointing the exact areas where the implementation of micro-learning could have a profound impact. In our quest, we discovered high-demand areas in soft skills, leadership, and technical training. These were areas that were either underserved or inefficiently served by the existing platforms. This discovery phase was vital as it helped us to clarify Wamdat’s potential to offer significant value through its unique approach. The approach of providing tailored, bite-sized learning modules that are accessible on-demand, catered to the specific needs of the end user. This increased the relevancy and usability of the content, thereby making it a valuable resource for skill enhancement.

$9.4B+

market value in 2030

9.5%+

2022-2024 CAGR

$30+

ROI per training dollar

24%+

Training's influence on profit

- OPPORTUNITY SCOPPING

Scoping the micro-learning market for high-demand skill areas

Saudi Arabia

+966 50 057 5623